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​Digital Media Team Qualifications

 

The persons volunteering in our church will manage social media platforms referred to as the Digital Media Team. Below are the specific roles:

 

• Social Media Manager (oversees strategy and content)

• Content Creator (produces videos, graphics, posts)

• Community Manager (engages with followers, responds to messages)

• Digital Marketing Specialist (focuses on advertising and analytics)

 

Here’s a list of qualifications for each role:

 

Social Media Manager

- Familiarity with platforms like Facebook, Instagram, TikTok, Twitter, and YouTube.

- Understanding of social media algorithms and trends.

- Experience in using social media scheduling tools.

 

Content Creator

- Ability to create engaging graphics, videos, and written content consulting with Pastor.

- Proficiency in design software.

- Experience in video editing tools (e.g., iMovie, Premiere Pro, etc.).

- Photography and videography skills.

 

Community Manager

- Strong written and verbal communication skills.

- Ability to write clear, concise, and engaging captions and posts.

- A good sense of tone and messaging, especially for a faith-based audience.

- Strong people skills to engage with followers in a meaningful way.

- Prompt response to messages, comments, and feedback.

- A heart for ministry, with the goal of building community and outreach.

 

Digital Marketing Specialist

- Awareness of current trends to make content relevant and engaging.

- Ability to tailor content to different demographics.

- Ability to plan and execute a social media strategy aligned with the church’s mission.

 

Team Member

- Ability to brainstorm and implement fresh, innovative ideas for content.

- Experience in setting goals, measuring engagement, and optimizing performance.

- Knowledge of social media analytics tools (e.g., Facebook Insights, Google Analytics).

- Ability to analyze data and adjust strategies based on engagement and follower growth.

- Ability to work with pastors, ministry leaders, and volunteers to align messaging.

- Collaborative mindset to work within a larger church team.

- Ability to meet deadlines and handle multiple tasks.

- Strong organizational skills for managing content calendars and posting schedules.

- A deep understanding of the church’s mission and values.

- A heart for using social media to reach others for Christ and build community.

- Active involvement in the church and commitment to its spiritual goals. 

 

These qualifications will ensure that our social media team not only excels in content creation but also supports the church’s vision and outreach efforts.